OUR STORY
CULTURE BY FUTBOL
Culture By Futbol believes soccer is the heartbeat of global cultures. We specialize in experiential marketing, social engagement, and digital storytelling. Our team of creatives and ex-players bring soccer-themed projects to life, focusing on data-driven approaches. We’re not just about making noise, we strive to make an impact. Our goal is to blend soccer and culture, creating digital campaigns and live experiences that turn the sport into an art form. We aim to enhance every match, story, and campaign with the essence of soccer. Culture By Futbol aims to turn the The Game of Legends at Toyota Arena into an unforgettable yearly celebration amongst some of the biggest names in football.
footballing structure
Meet our partners
Mohammad
Heyderpour
C.B.F Partner I Manager
Former footballer Mo is now the top global soccer content creator and trainer, combining digital storytelling with pitch excitement. His relationships with leading clubs and players boost his content’s influence and reach, making him the top authority for engaging international soccer fans.
Yuri
Moreira
C.B.F Partner I Manager
High school and college All-American soccer player with pro football experience. Yuri masterfully blends digital media and business with his background in sports. He is a problem solver that specializes in community building, content strategy, business development, and advanced technology projects that are impactful and resonate deeply in the digital and physical world.
Gabriel
Toscano
C.B.F Partner I Manager
Brazilian entrepreneur acclaimed for strategic wisdom and a knack for connecting people and brands. Based in Los Angeles, he adds a global outlook to business growth and sits on the board of a leading Brazilian family conglomerate. His guidance has scaled start-ups into profitable enterprises, achieving exponential growth. Gabriel’s sharp insights and entrepreneurial zeal promise to propel his ventures to new peaks.
Colm
Dillane
Owner & Creative Director at Kid Super
Known as Kid Super, he’s become an iconic designer and artist in fashion, art, and sports. His brand Kid Super blends pop culture and street art with animated designs that tell his story and shares his passion. His background as a trained soccer player in Brazil influences his unique position in design and sports.
Marcelo
Sarvas
C.B.F Sports Director
A former Brazilian midfielder and coach, has a notable legacy including leading L.D. Alajuelense to the Verano 2011 Championship and contributing to Los Angeles Galaxy’s MLS Cup wins. Last, he served as the head coach of LA Galaxy II. development of young talents, fostering a new generation of champions.
Rich
Gordon
Creative Storyteller Videographer I Photographer
With 14 years in digital media, this creative director excels in photography and video production, notably in campaigns for Nike, Adidas, and EA Sports. His innovative content often revolves around soccer, streetwear, and architecture.
Christian
Ferretti
C.B.F. FASHION DIRECTOR
Christian, a longtime menswear designer at Guess Inc… has successfully developed various clothing lines and showcased his innovative approach through his use of recycled materials and collaborations with SpaceX, TheSurgeon, Kappa, MoAliFC, and McManus.
MASL
The Major Arena Soccer League is a North American professional indoor soccer league. The MASL features teams playing coast-to-coast in the United States and Mexico. Fans are drawn to the highly skilled and fast-paced action as well as high scoring games. MASL is the highest level of arena soccer in North America.
Adam
MAnn
C.B.F Digital Media Marketing
Adam approaches a decade of intense marketing & business experience. Including building his own digital marketing company, specialising in website design & development: Working with global names such as MoAliFC & Jon Bernthal. He loves to combine his creative, critical & lateral thinking with a refined marketing prowess, allowing him to utilise his expansive spectrum of technical expertise.
Brian
Chung
C.B.F Logistics and Operations
Brian, a recent graduate of UC Irvine’s School of Business, is a relentless problem solver with business in his DNA. As a co-founder of Clutch, he brings extensive experience and expertise in developing products and overseeing logistics. His creative mind, coupled with an objective evaluation of processes and business, further drives his exceptional operational and strategic capabilities. Additionally, Brian has a background as a film producer, having produced music videos and commercials. He also launched his own e-commerce business at the age of 20.
